Focused on you.

Our mission is to inspire purpose in the lives of our First & Main family that includes residents, their families and our team members by:

  • Embracing our “work” as an honor and a privilege
  • Delivering care with a holistic approach
  • Constantly evolving to exceed expectations
  • Engaging with the larger community 

First & Main seeks to culturally redefine what it means to age – for our residents, for their families and for future generations.  We deliver a brand with authority and confidence that embodies sophistication and refinement along with inspiring a purposeful life for those we serve.

First & Main strives to be unique, sophisticated, revolutionary, generous and impactful through: 

  • Reinventing senior living as a lifestyle
  • Fostering human connection to positively improve the lives of our residents
  • Being the most recognizable brand in the industry
  • Being the place future generations want to go
  • Developing team members as individuals and as good stewards