Focused on you.

Our mission is to inspire purpose in the lives of our First & Main family that includes residents, their families and our team members by:

  • Creating a positive and vibrant culture in the community that improves quality of life for our residents
  • Providing outstanding facilities that are designed with the very latest technology and modern conveniences
  • Hiring, developing and mentoring our team by providing the most current information to keep our customers and team members educated and having knowledge as power
  • Customer service with a systematic approach to quality improvement for our internal and external customers
  • Creating a sustainable brand with value to achieve financial success

First & Main seeks to culturally redefine what it means to age – for our residents, for their families and for future generations.  We deliver a brand with authority and confidence that embodies sophistication and refinement along with inspiring a purposeful life for those we serve.

First & Main strives to be unique, sophisticated, revolutionary, generous and impactful through: 

  • Embracing our “work” as an honor and a privilege
  • Treating every person who crosses our path with dignity, respect, and consistency
  • Caring for the whole person through emotional, physical, spiritual, intellectual support
  • Engaging with the larger community 
  • Integrity in all that we do to ensure we are living our promise of where life happens