Focused on you.
Our mission is to inspire purpose in the lives of our First & Main family that includes residents, their families and our team members by:
- Embracing our “work” as an honor and a privilege
- Delivering care with a holistic approach
- Constantly evolving to exceed expectations
- Engaging with the larger community
First & Main seeks to culturally redefine what it means to age – for our residents, for their families and for future generations. We deliver a brand with authority and confidence that embodies sophistication and refinement along with inspiring a purposeful life for those we serve.
First & Main strives to be unique, sophisticated, revolutionary, generous and impactful through:
- Reinventing senior living as a lifestyle
- Fostering human connection to positively improve the lives of our residents
- Being the most recognizable brand in the industry
- Being the place future generations want to go
- Developing team members as individuals and as good stewards